Social media marketing has become an important part of any business marketing strategy. Yes artists, you should think of yourselves as mini business moguls. With the right social media marketing strategy, businesses experience more traffic to websites, brand recognition and potential sales. People spend a big chunk of time on the internet using social media sites. The simple, free, real-time interaction possible with Twitter, Pinterest, Facebook and Instagram have become an instant hit and a marketer’s dream. Use these four simple strategies to increase your success with social media marketing.
1. Choose the Right Formats
Consider how potential clients will interact with your product or service. Artists should think of themselves as a product. Terrifying, I know, but that’s the business. This will help you decide which sites are most useful for your business. A wedding cake shop that uses Instagram and Pinterest will attract more interest than one that only uses Twitter. The shop owner could tweet about sales all day, but posting images of cake designs will attract more calls and appointments. The cake baker will benefit more from a social media site like Instgram, that displays beautiful images. Tasting a cake is the best option for customer interaction, but seeing a beautifully designed cake is better than reading about a price discount.
2. Avoid the Sales Pitch
Any business owner, service provider or artist can usee social media marketing to build an interactive experience for customers. The conversational style interaction on social media sites allows the business to interact with customers to build familiarity. Familiarity is important when people make buying decisions or choose performers. Social media fans are turned off by hard sell tactics. They join these types of sites for the community. A stream of quick, related content doesn’t even need to be a direct marketing message. As long as it is positive, informative or intriguing content associated with the company or brand, it can achieve your marketing goals. Content like this can come as a follow-up or a precursor to harder sell marketing messages somewhere else.
3.Keep Messaging Brief and Consistent
Modern attention spans are criminally short. People have grown used to communicating instantly. Short, memorable brand messaging is more likely to stick in consumer’s minds. Whether you use photos, posts or tweets, quick and specific is better than long and detailed.
Regardless of how many social media sites you use, the message about your company or artistic identity should be consistent. Building a consistent brand will increase awareness of your company and products. In addition to brand consistency, make regular contact with social media followers. You Tube videos, tweets and pin updates can keep your business in consumers’ heads on a constant basis. Using a consistent strategy will help you to become a logical choice once a consumer needs that service.
4. Offer Interesting or Fun Content
Interesting content gets shared, liked and retweeted everyday. Your social media followers can help spread your message. Share witty, thought provoking or funny content that inspires followers to share. There’s also the possibility of going viral with a comment, video or photo, bringing attention and traffic back to the main business. Viral tweets and videos take on a life of their own. They are a brilliant way to create instant buzz around your business. Nothing goes viral; however, unless it is interesting.
The ability to be in direct contact with consumers and to express brand personality through photos, tweets and short messages, makes social media marketing a great strategy for the modern business or artist. Make the effort to interact with your audience in a way that is interesting, convenient and consistent. With a clear social media marketing strategy, you can build brand awareness and attract followers.
Share your experience with social media marketing. What tips do you use to make social media work for you?